@XW_H
Strider Golf
Role: Marketing & Content Director
Content Strategy, Paid Social, and Brand Growth
Platform: IG, TikTok, Facebook, YouTube, Thread
At Strider Golf, I led content, performance marketing, and brand storytelling for a niche golf accessories brand.
My focus was not only on creating content, but on building a system where creative could directly drive measurable growth.
I managed end-to-end content production, social media strategy, paid advertising, marketing emails, and website optimization.
This role required both creative direction and performance thinking, bridging storytelling with business results.
Final Results
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Drove +32% month-over-month revenue growth through integrated content and paid social strategy
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Increased conversion rate from near 0% to 1.3% through website and funnel optimization
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Achieved ROAS of 2–3 across Meta Ads campaigns
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Scaled Instagram from under 1K to 8K+ followers through content strategy and UGC campaigns
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Produced viral short-form videos reaching 2M+ views
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Published 20+ contents for performance platform and paid ads per month
Performance Content
Paid Ads
Campaigns
